What type of media do you think is the most beneficial and effective? Do
you think that one has a stronger strength than the other?
I would have to agree with Tammy on the thought that Social Media is the most beneficial and effective form. There are so many consumers who use these on a daily basis. Now younger and younger generations are relying on social media as well. They have facebook, twitter, instagram, and many more forms of social media that helps get products, ideas, and news to everyone. Now a days all you have to do is go on facebook or twitter to figure out what the weather might feel or look like today. It is astonishing how social media has taken over society. This is very good for marketing because it is a great way to get products and ideas out to the public to many different age groups.
Do you think social media is a great benefit for marketing?
Tuesday, April 30, 2013
Trying to Burnish Its Image, J.&J. Turns to Emotions
http://www.nytimes.com/2013/04/25/business/media/trying-to-burnish-its-image-johnson-johnson-turns-to-emotions.html?ref=advertisingandmarketing&_r=0
Johnson and Johnson have been having a tough time the past couples years by having many recalls on over the counter medications. There have been about 10,000 lawsuits filed involving artificial hip devices. By trying to turn things around the company is launching their first new campaign in over 10 years "For All You Love". Commercials and digital ads will start playing around May 6th during breaks in the shows, "Modern Family", "The Voice", and "American Idol". The new campaign is trying to use consumer's emotions to help buy their brand.
“They are trying to humanize the corporate entity,” Mr. Bawa said. “That’s why emotion is so important.”
Do you think that consumers will change their mind and trust after all of the recalls and lawsuits Johnson and Johnson has faced?
Johnson and Johnson have been having a tough time the past couples years by having many recalls on over the counter medications. There have been about 10,000 lawsuits filed involving artificial hip devices. By trying to turn things around the company is launching their first new campaign in over 10 years "For All You Love". Commercials and digital ads will start playing around May 6th during breaks in the shows, "Modern Family", "The Voice", and "American Idol". The new campaign is trying to use consumer's emotions to help buy their brand.
“They are trying to humanize the corporate entity,” Mr. Bawa said. “That’s why emotion is so important.”
Do you think that consumers will change their mind and trust after all of the recalls and lawsuits Johnson and Johnson has faced?
Sunday, April 28, 2013
In response to Kaley
Do you think
the cleverness of this commercial is a beneficial way for a company to
advertise, or do you think the commercial puts too much emphasize on the
other product over the one it is actually trying to promote?
After watching the commercial I would have to say that there is too much emphasis on the Pillsbury Dough boy. It is a commercial for Geico and you don't realize that until the end of the commercial. Meanwhile you start thinking about the pastries and wanting food. So I would have to say that this is a helpful ad for Pillsbury but not for Geico, because viewers are only going to focus on the Dough boy.
http://www.youtube.com/watch?feature=player_embedded&v=EvFul32xKCs
Do you think viewers remember the ad for the Pillsbury Dough Boy or for Geico?
After watching the commercial I would have to say that there is too much emphasis on the Pillsbury Dough boy. It is a commercial for Geico and you don't realize that until the end of the commercial. Meanwhile you start thinking about the pastries and wanting food. So I would have to say that this is a helpful ad for Pillsbury but not for Geico, because viewers are only going to focus on the Dough boy.
http://www.youtube.com/watch?feature=player_embedded&v=EvFul32xKCs
Do you think viewers remember the ad for the Pillsbury Dough Boy or for Geico?
Best Actor in a Spritzing Role
http://www.nytimes.com/2013/04/25/fashion/best-actor-in-a-spritzing-role.html?ref=advertisingandmarketing
This article is about how male actors are actually better for an ad and brand than any models because they are easy to relate to and already can work with a director easily. Customers can also relate to the ads easier because they have already seen the actors before. "The Australian actor Eric Bana is known for rugged, physically impressive characters with a sensitive side". Eric is now the spokesman the new fragrance Bulgari Man Extreme. By using good looking male actors in the ads woman are buying their products because they want their husband or boyfriend to have that smell. Since Eric is considered more rugged the wives also figure that the fragrance is more manly and their husbands will like that.
"But with the rise of the metrosexual and increasingly sophisticated grooming products for the furrier sex, the stigma has lessened. “There’s no barrier anymore,” said Ms. Manini. For today’s multimedia campaigns, she said, actors are easier to relate to and better trained than models."
Do you think that males are more likely to buy a cologne that a male actor is the brand for or a male model? Why?
This article is about how male actors are actually better for an ad and brand than any models because they are easy to relate to and already can work with a director easily. Customers can also relate to the ads easier because they have already seen the actors before. "The Australian actor Eric Bana is known for rugged, physically impressive characters with a sensitive side". Eric is now the spokesman the new fragrance Bulgari Man Extreme. By using good looking male actors in the ads woman are buying their products because they want their husband or boyfriend to have that smell. Since Eric is considered more rugged the wives also figure that the fragrance is more manly and their husbands will like that.
"But with the rise of the metrosexual and increasingly sophisticated grooming products for the furrier sex, the stigma has lessened. “There’s no barrier anymore,” said Ms. Manini. For today’s multimedia campaigns, she said, actors are easier to relate to and better trained than models."
Do you think that males are more likely to buy a cologne that a male actor is the brand for or a male model? Why?
Sunday, April 21, 2013
In response to Tammy
Will you always remember that Dunkin Donuts sells doughnuts if they do
not advertise it anymore? Do you think this would effect Dunkin Donuts
in a huge way? What would be some of their benefits?
I personally will always remember that Dunkin Donuts sells doughnuts even if they were to not advertise it anymore. I would think that they only way they might be affected by not advertising would be for when they advertise the seasonal, holiday, or specialty doughnuts. Some benefits by not advertising would be the amount of money they would save. They would also not seem like such an unhealthy breakfast choice. However, some consumers may become confused and not like the unfamiliarity.
How do you think consumers will react?
I personally will always remember that Dunkin Donuts sells doughnuts even if they were to not advertise it anymore. I would think that they only way they might be affected by not advertising would be for when they advertise the seasonal, holiday, or specialty doughnuts. Some benefits by not advertising would be the amount of money they would save. They would also not seem like such an unhealthy breakfast choice. However, some consumers may become confused and not like the unfamiliarity.
How do you think consumers will react?
Ad About Women’s Self-Image Creates a Sensation
http://www.nytimes.com/2013/04/19/business/media/dove-ad-on-womens-self-image-creates-an-online-sensation.html?ref=advertisingandmarketing&_r=0
Before I even read this article I knew exactly what it was about because a couple of my girl friends had shown me. It is a very inspirational ad by Dove about how women describe themselves compared to how other people describe them. It is so beyond true about how critical women are about themselves.
http://www.buzzfeed.com/ellievhall/sketch-artist-experiment-proves-women-are-more-beautiful-tha
There is a forensic artist in the commercial who draws them never looking at them, just based on how they describe themselves. After a different person describes the same person and the sketches are put next to each other at the end showing the dramatic differences. This is Dove's way of showing "real beauty" and trust with the consumer.
“It’s emotion that drives brands you feel like you can trust and brands you want to bring close to you and your family”
Would you agree that this is a great way to market to women? Why or why not?
Before I even read this article I knew exactly what it was about because a couple of my girl friends had shown me. It is a very inspirational ad by Dove about how women describe themselves compared to how other people describe them. It is so beyond true about how critical women are about themselves.
http://www.buzzfeed.com/ellievhall/sketch-artist-experiment-proves-women-are-more-beautiful-tha
There is a forensic artist in the commercial who draws them never looking at them, just based on how they describe themselves. After a different person describes the same person and the sketches are put next to each other at the end showing the dramatic differences. This is Dove's way of showing "real beauty" and trust with the consumer.
“It’s emotion that drives brands you feel like you can trust and brands you want to bring close to you and your family”
Would you agree that this is a great way to market to women? Why or why not?
Wednesday, April 10, 2013
In response to Tammy
Have you ever encountered a problem where you bought a product that has
an inelastic demand? Did you buy it? What was your decision factor for
it?
I have encountered a problem where I had to purchase a product with an inelastic demand. A couple summers ago my allergies to pollen were very bad. I wear contacts and the pollen was really starting to affect my eyes. I would wake up in the morning and one eye would be completely blood shot. I finally went to my doctors to see if there was a product out there that could help with the allergies. My doctor told me there was an over the counter eye drop that might do the trick. I went to the grocery store expecting the item to be more pricey than typical eye drops, but they ended up being $13.99 for the smallest bottle of the drops. I ended up buying them in the end because I knew I needed them and at this point I would try anything that would work. They ended up not being a horrible decision and I still have them. They lasted me far longer than expected.
Have you ever bought a product that has an inelastic demand, but did not work or was not worth the price?
I have encountered a problem where I had to purchase a product with an inelastic demand. A couple summers ago my allergies to pollen were very bad. I wear contacts and the pollen was really starting to affect my eyes. I would wake up in the morning and one eye would be completely blood shot. I finally went to my doctors to see if there was a product out there that could help with the allergies. My doctor told me there was an over the counter eye drop that might do the trick. I went to the grocery store expecting the item to be more pricey than typical eye drops, but they ended up being $13.99 for the smallest bottle of the drops. I ended up buying them in the end because I knew I needed them and at this point I would try anything that would work. They ended up not being a horrible decision and I still have them. They lasted me far longer than expected.
Have you ever bought a product that has an inelastic demand, but did not work or was not worth the price?
Riding the Momentum Created by a Cheeky Video
http://www.nytimes.com/2013/04/11/business/smallbusiness/dollar-shave-club-from-viral-video-to-real-business.html?ref=advertisingandmarketing
Shave the time Shave the money.
This article is about how a man named Michael Dubin started a business called dollar shave club. He wanted to meet the needs of men in a convenient sort of way. He knew they hated having to go shopping for new razor blades and therefore would wait until they were far past usage. That's how the Dollar Shave Club began. Michael started out by himself and invested his life savings ($35,000) in this idea. The website took off and he ended up having to hire more people and really get the company organized. He knew his strengths and weaknesses and corrected and worked on them. Now he has a very successful business and may be competing against Gillette. It's crazy how such a simple concept and idea can go so far.
Would you invest your life savings in an idea you were fairly confident in? Or would you have to be completely confident?
Thursday, April 4, 2013
In response to Will
What is your favorite convenience product and why?
My favorite convenience product would have to be a Dunkin Donuts Iced Coffee. In New England there are so many Dunkin Donuts in almost every town. So during the summer when it is hot out and you just want that refreshing iced coffee to cool you down and give you that caffeine fix it is easy to drive down the road and order one. It is also more of a fast food business, so you typically get you beverage in a short amount of time. The prices are also usually more reasonable than an actual coffee shop. However, this being said, I would pay the extra dollar for a better coffee.
Is it always about convenience, or can quality out weigh convenience sometimes?
My favorite convenience product would have to be a Dunkin Donuts Iced Coffee. In New England there are so many Dunkin Donuts in almost every town. So during the summer when it is hot out and you just want that refreshing iced coffee to cool you down and give you that caffeine fix it is easy to drive down the road and order one. It is also more of a fast food business, so you typically get you beverage in a short amount of time. The prices are also usually more reasonable than an actual coffee shop. However, this being said, I would pay the extra dollar for a better coffee.
Is it always about convenience, or can quality out weigh convenience sometimes?
Real and Virtual Firearms Nurture a Marketing Link
http://www.nytimes.com/2012/12/25/business/real-and-virtual-firearms-nurture-marketing-link.html?pagewanted=2&_r=0
This article is about how many video games are using brand name high end firearms and weapons. It is up for discussion whether most of the companies had given permission of this or not. I'm thinking most of them did so that they could bring in more customers. Especially customers from a younger generation. By using real weapons the games seem more realistic just like in movies.
Some ideas:
“I think most companies want to distance themselves from violent video games,” the editor, Steve Johnson, wrote.
However everyone knows that video games get blamed for gun violence.
"The Connecticut shooting is not the first time violent video games have been blamed for causing violence, including mass shootings. A similar outcry followed the 1999 shootings at Columbine High School in Colorado by two teenagers who played Doom, then a popular video game."
Mr. Smith - “I personally think they should not have real weapons in the games in the first place,” he said. “It’s just bad to link things you can do in a game with tools of death you can use in real life.”
Do you agree with his statement? Why or why not?
This article is about how many video games are using brand name high end firearms and weapons. It is up for discussion whether most of the companies had given permission of this or not. I'm thinking most of them did so that they could bring in more customers. Especially customers from a younger generation. By using real weapons the games seem more realistic just like in movies.
Some ideas:
“I think most companies want to distance themselves from violent video games,” the editor, Steve Johnson, wrote.
However everyone knows that video games get blamed for gun violence.
"The Connecticut shooting is not the first time violent video games have been blamed for causing violence, including mass shootings. A similar outcry followed the 1999 shootings at Columbine High School in Colorado by two teenagers who played Doom, then a popular video game."
Mr. Smith - “I personally think they should not have real weapons in the games in the first place,” he said. “It’s just bad to link things you can do in a game with tools of death you can use in real life.”
Do you agree with his statement? Why or why not?
Wednesday, March 27, 2013
In Response to Will
Do you think gender specific marketing is sexist?
I think that maybe in ways it can be sexist, but in my opinion it is a great marketing technique. It grabs more viewers/consumers attention than other ads. Sex sells. There aren't many men I know that wouldn't watch a Victoria's Secret ad and think it was dumb. They would say it was a great ad and watch the whole thing, however they probably wouldn't know what the commercial was selling. The women watching this same ad are just going to compare themselves to these women, think they need to look just like them in order to feel pretty around their men, and then buy the products thinking it makes them more appealing to men. This is brilliant advertising, because so many people actually get suckered into it.
Do you think this kind of advertising and marketing of a product is bad for your brand?
I think that maybe in ways it can be sexist, but in my opinion it is a great marketing technique. It grabs more viewers/consumers attention than other ads. Sex sells. There aren't many men I know that wouldn't watch a Victoria's Secret ad and think it was dumb. They would say it was a great ad and watch the whole thing, however they probably wouldn't know what the commercial was selling. The women watching this same ad are just going to compare themselves to these women, think they need to look just like them in order to feel pretty around their men, and then buy the products thinking it makes them more appealing to men. This is brilliant advertising, because so many people actually get suckered into it.
Do you think this kind of advertising and marketing of a product is bad for your brand?
Shaving Below a Man’s Neck, if That’s What She Wants
http://www.nytimes.com/2013/03/26/business/media/gillette-promotes-a-new-shaver-using-qr-codes.html?_r=0&adxnnl=1&ref=advertisingandmarketing&adxnnlx=1364418126-xnqUO69GH+0JdM2y2Sj/Sg
This article is about how back in the 60's and 70's men who had chest hair were attractive whereas now major magazines and other ads with men have polished torsos and well defined six packs and pecs. Since this is the new attractive man Gillette has taken their trimmer razor hybrid and started making ads about how men should start using them on their chest and back rather than just their face or neck.
"The new commercial is set at a poolside cocktail party where contrasting preferences in men’s body hair are expressed by three comely women:the model Kate Upton (some chest hair, but never on the back) and the actresses Hannah Simone (hairless stomachs to emphasize abs) and Genesis Rodriguez (no hair at all)."
“The ProGlide Styler. Trim, shave and edge. The one tool you need to get the look she wants.”
The new commercial will not air until April first and will part of "What women want" campaign. This ad was developed when they were starting to hear how men were using their product for other places below the neck. The company is trying to say that they care what people think and that is why they are putting an ad out geared towards women's hair preferences for men.
Do you think this ad is a clever way to sell more of a product they have already promoted in the past?
This article is about how back in the 60's and 70's men who had chest hair were attractive whereas now major magazines and other ads with men have polished torsos and well defined six packs and pecs. Since this is the new attractive man Gillette has taken their trimmer razor hybrid and started making ads about how men should start using them on their chest and back rather than just their face or neck.
"The new commercial is set at a poolside cocktail party where contrasting preferences in men’s body hair are expressed by three comely women:the model Kate Upton (some chest hair, but never on the back) and the actresses Hannah Simone (hairless stomachs to emphasize abs) and Genesis Rodriguez (no hair at all)."
“The ProGlide Styler. Trim, shave and edge. The one tool you need to get the look she wants.”
The new commercial will not air until April first and will part of "What women want" campaign. This ad was developed when they were starting to hear how men were using their product for other places below the neck. The company is trying to say that they care what people think and that is why they are putting an ad out geared towards women's hair preferences for men.
Do you think this ad is a clever way to sell more of a product they have already promoted in the past?
Sunday, March 24, 2013
In response to Mia
Do you think that this company will be successful if it continues to stay as a strictly online-based company?
I think this company could go either way. They could be very successful because they are online and more convenient for our busy society today. However, they may do very poorly if they stay as a strictly online-based company. Many people trying to work out hard and lose weight or get toned want that one on one experience with a coach. So if CoachUp were to add an option of signing up with a coach to meet with I think it would help the company in the long-run. If I were paying for a coach I would want to be able to meet with them in person so I knew I was doing everything right. Online coaching can only go so far.
Do you agree, or think that the company will stay successful because they are so strictly online-based?
Ads That Speak the Language of Social Media
http://www.nytimes.com/2013/03/25/business/media/ads-that-speak-the-language-of-social-media.html?ref=advertisingandmarketing&_r=0
This article is about how companies are using social media to their advantage when advertising. They use the tactic known as borrowed interest. "which brands seek to associate themselves with elements of popular culture that are pervasive enough to be familiar to the proverbial everybody" Some examples of advertising are:
Do you think this is a good way to capture audiences? Do you ever "like" a brand on a social network?
This article is about how companies are using social media to their advantage when advertising. They use the tactic known as borrowed interest. "which brands seek to associate themselves with elements of popular culture that are pervasive enough to be familiar to the proverbial everybody" Some examples of advertising are:
- Ads for Snickers Peanut Butter Squared candy, sold by Mars, that depict the word “like” and a thumbs-up symbol evocative of Facebook above a competitor’s product; the word “love” and a heart hover above the Snickers candy. “If you like peanut butter and chocolate,” the ads assert, “you’ll love peanut butter and Snickers.”
- Ads for the cosmetics retailer Sephora, addressed to “a busy networker,” that promote BB (beauty balm) creams as “your new must-have status update: They prime, hydrate, treat, protect and perfect.”
- Ads for Chock full o’Nuts coffee, sold by Massimo Zanetti Beverage USA, that carry the words “social network” above a black-and-white photograph of a kaffeeklatsch during the “Mad Men” era.
- Ads for Martha White baking mixes, sold by J.M. Smucker, carrying headlines that include “Finally, something worthy of a status update” and “Double your ‘friend’ list in just 15 minutes.”
Do you think this is a good way to capture audiences? Do you ever "like" a brand on a social network?
Wednesday, March 6, 2013
In response to Tammy
Is there a certain percentage of sale that would influence you to change
your mind in purchasing an item? For example, if the product was 25%
off as opposed to 50% off? Which one would you end up picking?
If a product I was already interested in was 25% off or 50% I would probably buy them at either percentage off. This is because I was already interested so the fact that it is now on sale makes me more apt to buy. Obviously if the product is 50% I would be much happier about the purchase, but in today's market 25% is a great deal as well. One example would be how I work at Hamshaw Lumber. I get a discount there and the discount on Carhartt is even larger. I have been wanting a vest and because I know I get such a great discount I am waiting until they are not on back order anymore so I can purchase them through my work. If I couldn't get this discounted price I probably would have already splurged and payed full price online or at another store.
If a product I was already interested in was 25% off or 50% I would probably buy them at either percentage off. This is because I was already interested so the fact that it is now on sale makes me more apt to buy. Obviously if the product is 50% I would be much happier about the purchase, but in today's market 25% is a great deal as well. One example would be how I work at Hamshaw Lumber. I get a discount there and the discount on Carhartt is even larger. I have been wanting a vest and because I know I get such a great discount I am waiting until they are not on back order anymore so I can purchase them through my work. If I couldn't get this discounted price I probably would have already splurged and payed full price online or at another store.
In Upgrade, Google Adds to Model for Mobile Marketing
http://www.nytimes.com/2013/03/07/business/media/google-upgrades-campaign-for-mobile-marketing.html?ref=advertisingandmarketing
This article was about how Google is working with other companies and coming up with new apps for customers to use. This year they are teaming up with Adidas, Burberry, and Volkswagen. Google is trying to promote the fact that technology can be used in sales strategies such as emotional storytelling. Last year they had wanted to change minds on how technology could play in mainstream brand marketing. One of their ideas for this year is :
"For Art, Copy and Code, Volkswagen of America will offer drivers a mobile app and Web service called Volkswagen Smileage, billed as fostering a social driving experience. Drivers who use the new Google Plus Sign-In program from the Google Plus social networking tool can share their smile-inducing driving experiences with friends and family."
“We’re looking at how we can innovate with them,” also “looking at more than ads, using social media, apps, Google Chrome, Android, Google Plus, to help brands build with digital.”
It seems to me that Google is smart by looking ahead with technology and ideas. Especially the ideas that are combined with emotion and technology.
Do you feel that this is a smart upgrade on Google's part? Why or why not?
This article was about how Google is working with other companies and coming up with new apps for customers to use. This year they are teaming up with Adidas, Burberry, and Volkswagen. Google is trying to promote the fact that technology can be used in sales strategies such as emotional storytelling. Last year they had wanted to change minds on how technology could play in mainstream brand marketing. One of their ideas for this year is :
"For Art, Copy and Code, Volkswagen of America will offer drivers a mobile app and Web service called Volkswagen Smileage, billed as fostering a social driving experience. Drivers who use the new Google Plus Sign-In program from the Google Plus social networking tool can share their smile-inducing driving experiences with friends and family."
“We’re looking at how we can innovate with them,” also “looking at more than ads, using social media, apps, Google Chrome, Android, Google Plus, to help brands build with digital.”
It seems to me that Google is smart by looking ahead with technology and ideas. Especially the ideas that are combined with emotion and technology.
Do you feel that this is a smart upgrade on Google's part? Why or why not?
Sunday, March 3, 2013
In response to Will
Do you think music gets marketing to consumers the same way products do?
I agree that music gets marketing to consumers the same way as products. Music helps brands sell sometimes. An example would be any of the companies designing shirts that have a quote from Florida Georgia Line "Baby you a song, you make me wanna roll my windows down and cruise". I've seen these shirts on Pinterest, Wanelo, and a few other sites. Many customers who listen to country, or just like the song are more apt to buy that shirt rather than a plain shirt. Some consumers may not even like the whole song, just the quote and that's why they buy the shirt. There are plenty of other quotes from various genres of music that would appeal to a larger variety of customers.
I agree that music gets marketing to consumers the same way as products. Music helps brands sell sometimes. An example would be any of the companies designing shirts that have a quote from Florida Georgia Line "Baby you a song, you make me wanna roll my windows down and cruise". I've seen these shirts on Pinterest, Wanelo, and a few other sites. Many customers who listen to country, or just like the song are more apt to buy that shirt rather than a plain shirt. Some consumers may not even like the whole song, just the quote and that's why they buy the shirt. There are plenty of other quotes from various genres of music that would appeal to a larger variety of customers.
A New Laundry Worry: Invisible Stains
http://www.nytimes.com/2013/02/15/business/media/wisk-campaign-takes-on-invisible-laundry-stains.html?ref=advertisingandmarketing&_r=0
This article talks about how the laundry detergent Wisk will remove unseen perspiration from clothing. The company is trying to boost sales beyond their top competitor (Tide). Tide has the pods that are becoming highly popular which is giving them an advantage over Wisk. Wisk has decided to promote the idea that their detergent will take out even the unseen stains. (Making it better and a need for consumers) They are giving out more than 720,000 samples in about 700 gyms.
This idea may or may not boost their sales. It depends on how much they will sell this detergent for and how much people will believe that other detergents aren't able to get the unseen stains out. I for one use the brand Era. It seems to clean well and makes my laundry smell just fine, so a company would really have to sell me on their new "better" product in order for me to switch detergents. I feel that laundry detergent is one of those products that consumers buy the brand they like that works for them and stay with that brand.
Do you feel that a laundry detergent that gets out unseen perspiration from clothing is necessary? Do you think consumers will switch over to Wisk?
This article talks about how the laundry detergent Wisk will remove unseen perspiration from clothing. The company is trying to boost sales beyond their top competitor (Tide). Tide has the pods that are becoming highly popular which is giving them an advantage over Wisk. Wisk has decided to promote the idea that their detergent will take out even the unseen stains. (Making it better and a need for consumers) They are giving out more than 720,000 samples in about 700 gyms.
This idea may or may not boost their sales. It depends on how much they will sell this detergent for and how much people will believe that other detergents aren't able to get the unseen stains out. I for one use the brand Era. It seems to clean well and makes my laundry smell just fine, so a company would really have to sell me on their new "better" product in order for me to switch detergents. I feel that laundry detergent is one of those products that consumers buy the brand they like that works for them and stay with that brand.
Do you feel that a laundry detergent that gets out unseen perspiration from clothing is necessary? Do you think consumers will switch over to Wisk?
Sunday, February 24, 2013
In Response to Will
Do you think personalized ads are good or bad?
Why?
I would have to agree with Will. I would much rather have to sit through ads
that I am interested in rather than something I could care less about. Sales are always good to know about. However, I understand why people are getting
upset. It is unsettling to think that
you are constantly being tracked online.
It is too easy to get information about people from the internet. One of my coworkers was talking about this
matter Friday. He told me how he did not
like how you are constantly being followed on the internet. The junk emails he gets drive him insane. So I can see both sides of this tracking and
ways of advertising.
New Wendy's look
Wendy’s the fast food restaurant is now going to change
their advertising, packaging and new crew uniforms. They want to have a more upscale look. They are changing the packaging to seem healthy. In the new packaging they have taken away the
color yellow. Wendy’s has already added “healthier”
stuff to their menu and they are trying to get away from their fast food
look. This is a way to draw in more
customers because more people in society are becoming aware of the health
dangers of fast food. Their logo has not
been changed since 1983 and I feel that huge fast food restaurants such as
Wendy’s, McDonalds, Burger King, KFC, etc. should not change their logos
because that is how they are known and have been known for so many years. This whole brand transformation just seems
like a waste of money to me. The idea of
fireplaces and Wi-Fi makes me think they are trying to be either a Starbucks or
Panera.
Do you think this new image will attract more customers? Is the Transformation necessary or a waste of
time and money?
Sunday, February 17, 2013
In Response to Will
So what was your favorite commercial and why?
In my post below I talked about the Dodge Ram and the Budweiser commercial. These two commercials were also two of my favorites. They both had the stories that pulled you in and made you happy. I'm not a huge dodge fan, but the commercial was still great. Since Dodge and Budweiser are known by almost everyone they really didn't need to go into details about their products. Society already knows what they sell and already have their opinions on whether they like them or not.
In my post below I talked about the Dodge Ram and the Budweiser commercial. These two commercials were also two of my favorites. They both had the stories that pulled you in and made you happy. I'm not a huge dodge fan, but the commercial was still great. Since Dodge and Budweiser are known by almost everyone they really didn't need to go into details about their products. Society already knows what they sell and already have their opinions on whether they like them or not.
Guts Glory Ram
http://www.youtube.com/watch?v=GIXRz4QRkPI
This 2013 Super Bowl Commercial was all over my news feed. I have many friends and know many others who live on and grew up on farms. They were all and are all very hard working people. Many of them posted this video for others to view. It amazes me how some companies can grab and keep your attention with a short story and barely say anything about the product or service they are trying to get you to purchase. The 2013 Budweiser Super Bowl commercial does the same kind of advertising and many posted and talked about this commercial as well.
http://www.youtube.com/watch?v=o2prAccclXs&noredirect=1
In the Dodge Ram commercial almost the entire 2 minutes a man is talking about farmers. They show a few clips of the truck throughout the video, then the last few seconds shows a Dodge Ram. They do a great job of pulling the viewers in to appreciate the farmer and wait until the end to gear you towards Dodge Ram trucks. The target audience is clearly known as the hard working men.
Do you think this is a good form of advertising? Should they pull you in with a short story or give more details about the truck?
This 2013 Super Bowl Commercial was all over my news feed. I have many friends and know many others who live on and grew up on farms. They were all and are all very hard working people. Many of them posted this video for others to view. It amazes me how some companies can grab and keep your attention with a short story and barely say anything about the product or service they are trying to get you to purchase. The 2013 Budweiser Super Bowl commercial does the same kind of advertising and many posted and talked about this commercial as well.
http://www.youtube.com/watch?v=o2prAccclXs&noredirect=1
In the Dodge Ram commercial almost the entire 2 minutes a man is talking about farmers. They show a few clips of the truck throughout the video, then the last few seconds shows a Dodge Ram. They do a great job of pulling the viewers in to appreciate the farmer and wait until the end to gear you towards Dodge Ram trucks. The target audience is clearly known as the hard working men.
Do you think this is a good form of advertising? Should they pull you in with a short story or give more details about the truck?
Saturday, February 9, 2013
In response to Melissa Moriwaki
Do you
think the best kind of social media to use depends on what industry you are in?
Yes, I
think the best kind of social media to use depends on what industry you are in.
However, I think in most cases it is best to start off with either Facebook or
Twitter because they are more widely used by the general population. They are more gender neutral than some of the
other social Medias, such as Pinterest that is more geared towards women. For
retailers they are a good way to advertise sales and special events. For other
businesses it is a good way to help people become aware of current events of
your company. For example new research or things you are sponsoring and any
events you are hosting.
What social
media do you currently follow and what things have you become aware of from
this exposure?
Wednesday, February 6, 2013
Can a T-shirt Save the World?
Do you think a partnership with Product (RED)
can improve Gap’s image? Is it a sign that they are making a commitment to
corporate social responsibility or do you agree with critics who say their
involvement is an attempt to spit-shine the company’s image while continuing to
do business as usual?
I think partnership with Product (RED) will not improve Gap’s
image. This partnership brings celebrities
to help market a shirt. A portion of
these proceeds will go to The Global Fund to fight HIV/AIDS in Africa. It does seem as though Gap is just trying to
spit-shine the company’s image. By
saying that a portion of the proceeds go to The Global Fund to fight HIV/AIDS
in Africa makes people skeptical. I
wouldn’t want to pay for a shirt if the money is said to be going to help
others and then have only a small portion be given to them. Also, once people have already bought the
shirt to show support in funding for HIV/AIDS in Africa they will find other
businesses and ways to donate and support.
Since the customer is only there to buy that one shirt the business will
not be doing any better in the long run.
If Gap’s image ends up looking better at all it will only be during this
time period. Then their business will continue as usual.
Basically, I only believe they will look good for a while because they are having celebrities help sell the shirts and make it seem like a better cause then it is. A good cause would really be if all proceeds went to The Global Fund to fight HIV/AIDS in Africa. This also doesn't mean the company will be run in a different way.
Do you think a portion of the proceeds going to a Global Fund is acceptable? Or should all proceeds be given to the fund? (Especially is Oprah and Bono are promoting it)
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