http://www.nytimes.com/2013/04/25/business/media/trying-to-burnish-its-image-johnson-johnson-turns-to-emotions.html?ref=advertisingandmarketing&_r=0
Johnson and Johnson have been having a tough time the past couples years by having many recalls on over the counter medications. There have been about 10,000 lawsuits filed involving artificial hip devices. By trying to turn things around the company is launching their first new campaign in over 10 years "For All You Love". Commercials and digital ads will start playing around May 6th during breaks in the shows, "Modern Family", "The Voice", and "American Idol". The new campaign is trying to use consumer's emotions to help buy their brand.
“They are trying to humanize the corporate entity,” Mr. Bawa said. “That’s why emotion is so important.”
Do you think that consumers will change their mind and trust after all of the recalls and lawsuits Johnson and Johnson has faced?
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