In response to Joe Maturo

Do you like variety and options when buying something?


Of course I like variety and options when buying something.  However, I also love companies that are more specialized.  For instance, if I were to buy something like a kayak I would want to purchase it at a store that is more geared towards outdoors stuff or just canoes and kayaks.  I would not even think to look in a store like Walmart because they sell such a variety of things and I would not think that the kayak would be of as high quality.  I would agree that a variety of different sized and colored kayaks would be a plus.

Customer Satisfaction

Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?

I would have to say that customer satisfaction and customer value are dependent on one another because in order for a customer to be satisfied with something they must value it as well. I don't think that satisfaction can occur simultaneously with low customer value because if there is a product of higher quality, people would still be willing to pay a higher price, as long as the product or service benefits them and is worth the money. Therefore if the good or service meets their needs or expectations, the customer will be satisfied.

Would you agree to pay more for a good or service that meets your needs or expectations and would overall be worth the money?