In Response to Will

Do you think personalized ads are good or bad? Why? 

I would have to agree with Will.  I would much rather have to sit through ads that I am interested in rather than something I could care less about.  Sales are always good to know about.  However, I understand why people are getting upset.  It is unsettling to think that you are constantly being tracked online.  It is too easy to get information about people from the internet.  One of my coworkers was talking about this matter Friday.  He told me how he did not like how you are constantly being followed on the internet.  The junk emails he gets drive him insane.  So I can see both sides of this tracking and ways of advertising.

New Wendy's look

http://grubgrade.com/2013/02/21/new-look-wendys-starting-next-week/

Wendy’s the fast food restaurant is now going to change their advertising, packaging and new crew uniforms.  They want to have a more upscale look.  They are changing the packaging to seem healthy.  In the new packaging they have taken away the color yellow.  Wendy’s has already added “healthier” stuff to their menu and they are trying to get away from their fast food look.  This is a way to draw in more customers because more people in society are becoming aware of the health dangers of fast food.  Their logo has not been changed since 1983 and I feel that huge fast food restaurants such as Wendy’s, McDonalds, Burger King, KFC, etc. should not change their logos because that is how they are known and have been known for so many years.  This whole brand transformation just seems like a waste of money to me.  The idea of fireplaces and Wi-Fi makes me think they are trying to be either a Starbucks or Panera.

Do you think this new image will attract more customers?  Is the Transformation necessary or a waste of time and money?