Wendy’s the fast food restaurant is now going to change
their advertising, packaging and new crew uniforms. They want to have a more upscale look. They are changing the packaging to seem healthy. In the new packaging they have taken away the
color yellow. Wendy’s has already added “healthier”
stuff to their menu and they are trying to get away from their fast food
look. This is a way to draw in more
customers because more people in society are becoming aware of the health
dangers of fast food. Their logo has not
been changed since 1983 and I feel that huge fast food restaurants such as
Wendy’s, McDonalds, Burger King, KFC, etc. should not change their logos
because that is how they are known and have been known for so many years. This whole brand transformation just seems
like a waste of money to me. The idea of
fireplaces and Wi-Fi makes me think they are trying to be either a Starbucks or
Panera.
Do you think this new image will attract more customers? Is the Transformation necessary or a waste of
time and money?
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