Best Actor in a Spritzing Role

http://www.nytimes.com/2013/04/25/fashion/best-actor-in-a-spritzing-role.html?ref=advertisingandmarketing

This article is about how male actors are actually better for an ad and brand than any models because they are easy to relate to and already can work with a director easily.  Customers can also relate to the ads easier because they have already seen the actors before.  "The Australian actor Eric Bana is known for rugged, physically impressive characters with a sensitive side".  Eric is now the spokesman the new fragrance Bulgari Man Extreme. By using good looking male actors in the ads woman are buying their products because they want their husband or boyfriend to have that smell.  Since Eric is considered more rugged the wives also figure that the fragrance is more manly and their husbands will like that.

"But with the rise of the metrosexual and increasingly sophisticated grooming products for the furrier sex, the stigma has lessened. “There’s no barrier anymore,” said Ms. Manini. For today’s multimedia campaigns, she said, actors are easier to relate to and better trained than models."

Do you think that males are more likely to buy a cologne that a male actor is the brand for or a male model? Why?