http://www.nytimes.com/2013/04/19/business/media/dove-ad-on-womens-self-image-creates-an-online-sensation.html?ref=advertisingandmarketing&_r=0
Before I even read this article I knew exactly what it was about because a couple of my girl friends had shown me. It is a very inspirational ad by Dove about how women describe themselves compared to how other people describe them. It is so beyond true about how critical women are about themselves.
http://www.buzzfeed.com/ellievhall/sketch-artist-experiment-proves-women-are-more-beautiful-tha
There is a forensic artist in the commercial who draws them never looking at them, just based on how they describe themselves. After a different person describes the same person and the sketches are put next to each other at the end showing the dramatic differences. This is Dove's way of showing "real beauty" and trust with the consumer.
“It’s emotion that drives brands you feel like you can trust and brands you want to bring close to you and your family”
Would you agree that this is a great way to market to women? Why or why not?
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