In response to Tammy

Will you always remember that Dunkin Donuts sells doughnuts if they do not advertise it anymore? Do you think this would effect Dunkin Donuts in a huge way? What would be some of their benefits? 

I personally will always remember that Dunkin Donuts sells doughnuts even if they were to not advertise it anymore.  I would think that they only way they might be affected by not advertising would be for when they advertise the seasonal, holiday, or specialty doughnuts.   Some benefits by not advertising would be the amount of money they would save.  They would also not seem like such an unhealthy breakfast choice.  However, some consumers may become confused and not like the unfamiliarity.

How do you think consumers will react?

Ad About Women’s Self-Image Creates a Sensation

http://www.nytimes.com/2013/04/19/business/media/dove-ad-on-womens-self-image-creates-an-online-sensation.html?ref=advertisingandmarketing&_r=0

Before I even read this article I knew exactly what it was about because a couple of my girl friends had shown me.  It is a very inspirational ad by Dove about how women describe themselves compared to how other people describe them.  It is so beyond true about how critical women are about themselves.

http://www.buzzfeed.com/ellievhall/sketch-artist-experiment-proves-women-are-more-beautiful-tha

There is a forensic artist in the commercial who draws them never looking at them, just based on how they describe themselves.  After a different person describes the same person and the sketches are put next to each other at the end showing the dramatic differences.  This is Dove's way of showing "real beauty" and trust with the consumer.

“It’s emotion that drives brands you feel like you can trust and brands you want to bring close to you and your family”

Would you agree that this is a great way to market to women? Why or why not?