http://www.nytimes.com/2013/03/07/business/media/google-upgrades-campaign-for-mobile-marketing.html?ref=advertisingandmarketing
This article was about how Google is working with other companies and coming up with new apps for customers to use. This year they are teaming up with Adidas, Burberry, and Volkswagen. Google is trying to promote the fact that technology can be used in sales strategies such as emotional storytelling. Last year they had wanted to change minds on how technology could play in mainstream brand marketing. One of their ideas for this year is :
"For Art, Copy and Code, Volkswagen of America will offer drivers a mobile app and Web service called Volkswagen Smileage, billed as fostering a social driving experience. Drivers who use the new Google Plus Sign-In program from the Google Plus social networking tool can share their smile-inducing driving experiences with friends and family."
“We’re looking at how we can innovate with them,” also
“looking at more than ads, using social media, apps, Google Chrome,
Android, Google Plus, to help brands build with digital.”
It seems to me that Google is smart by looking ahead with technology and ideas. Especially the ideas that are combined with emotion and technology.
Do you feel that this is a smart upgrade on Google's part? Why or why not?
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