Is there a certain percentage of sale that would influence you to change
your mind in purchasing an item? For example, if the product was 25%
off as opposed to 50% off? Which one would you end up picking?
If a product I was already interested in was 25% off or 50% I would probably buy them at either percentage off. This is because I was already interested so the fact that it is now on sale makes me more apt to buy. Obviously if the product is 50% I would be much happier about the purchase, but in today's market 25% is a great deal as well. One example would be how I work at Hamshaw Lumber. I get a discount there and the discount on Carhartt is even larger. I have been wanting a vest and because I know I get such a great discount I am waiting until they are not on back order anymore so I can purchase them through my work. If I couldn't get this discounted price I probably would have already splurged and payed full price online or at another store.
Wednesday, March 6, 2013
In Upgrade, Google Adds to Model for Mobile Marketing
http://www.nytimes.com/2013/03/07/business/media/google-upgrades-campaign-for-mobile-marketing.html?ref=advertisingandmarketing
This article was about how Google is working with other companies and coming up with new apps for customers to use. This year they are teaming up with Adidas, Burberry, and Volkswagen. Google is trying to promote the fact that technology can be used in sales strategies such as emotional storytelling. Last year they had wanted to change minds on how technology could play in mainstream brand marketing. One of their ideas for this year is :
"For Art, Copy and Code, Volkswagen of America will offer drivers a mobile app and Web service called Volkswagen Smileage, billed as fostering a social driving experience. Drivers who use the new Google Plus Sign-In program from the Google Plus social networking tool can share their smile-inducing driving experiences with friends and family."
“We’re looking at how we can innovate with them,” also “looking at more than ads, using social media, apps, Google Chrome, Android, Google Plus, to help brands build with digital.”
It seems to me that Google is smart by looking ahead with technology and ideas. Especially the ideas that are combined with emotion and technology.
Do you feel that this is a smart upgrade on Google's part? Why or why not?
This article was about how Google is working with other companies and coming up with new apps for customers to use. This year they are teaming up with Adidas, Burberry, and Volkswagen. Google is trying to promote the fact that technology can be used in sales strategies such as emotional storytelling. Last year they had wanted to change minds on how technology could play in mainstream brand marketing. One of their ideas for this year is :
"For Art, Copy and Code, Volkswagen of America will offer drivers a mobile app and Web service called Volkswagen Smileage, billed as fostering a social driving experience. Drivers who use the new Google Plus Sign-In program from the Google Plus social networking tool can share their smile-inducing driving experiences with friends and family."
“We’re looking at how we can innovate with them,” also “looking at more than ads, using social media, apps, Google Chrome, Android, Google Plus, to help brands build with digital.”
It seems to me that Google is smart by looking ahead with technology and ideas. Especially the ideas that are combined with emotion and technology.
Do you feel that this is a smart upgrade on Google's part? Why or why not?
Sunday, March 3, 2013
In response to Will
Do you think music gets marketing to consumers the same way products do?
I agree that music gets marketing to consumers the same way as products. Music helps brands sell sometimes. An example would be any of the companies designing shirts that have a quote from Florida Georgia Line "Baby you a song, you make me wanna roll my windows down and cruise". I've seen these shirts on Pinterest, Wanelo, and a few other sites. Many customers who listen to country, or just like the song are more apt to buy that shirt rather than a plain shirt. Some consumers may not even like the whole song, just the quote and that's why they buy the shirt. There are plenty of other quotes from various genres of music that would appeal to a larger variety of customers.
I agree that music gets marketing to consumers the same way as products. Music helps brands sell sometimes. An example would be any of the companies designing shirts that have a quote from Florida Georgia Line "Baby you a song, you make me wanna roll my windows down and cruise". I've seen these shirts on Pinterest, Wanelo, and a few other sites. Many customers who listen to country, or just like the song are more apt to buy that shirt rather than a plain shirt. Some consumers may not even like the whole song, just the quote and that's why they buy the shirt. There are plenty of other quotes from various genres of music that would appeal to a larger variety of customers.
A New Laundry Worry: Invisible Stains
http://www.nytimes.com/2013/02/15/business/media/wisk-campaign-takes-on-invisible-laundry-stains.html?ref=advertisingandmarketing&_r=0
This article talks about how the laundry detergent Wisk will remove unseen perspiration from clothing. The company is trying to boost sales beyond their top competitor (Tide). Tide has the pods that are becoming highly popular which is giving them an advantage over Wisk. Wisk has decided to promote the idea that their detergent will take out even the unseen stains. (Making it better and a need for consumers) They are giving out more than 720,000 samples in about 700 gyms.
This idea may or may not boost their sales. It depends on how much they will sell this detergent for and how much people will believe that other detergents aren't able to get the unseen stains out. I for one use the brand Era. It seems to clean well and makes my laundry smell just fine, so a company would really have to sell me on their new "better" product in order for me to switch detergents. I feel that laundry detergent is one of those products that consumers buy the brand they like that works for them and stay with that brand.
Do you feel that a laundry detergent that gets out unseen perspiration from clothing is necessary? Do you think consumers will switch over to Wisk?
This article talks about how the laundry detergent Wisk will remove unseen perspiration from clothing. The company is trying to boost sales beyond their top competitor (Tide). Tide has the pods that are becoming highly popular which is giving them an advantage over Wisk. Wisk has decided to promote the idea that their detergent will take out even the unseen stains. (Making it better and a need for consumers) They are giving out more than 720,000 samples in about 700 gyms.
This idea may or may not boost their sales. It depends on how much they will sell this detergent for and how much people will believe that other detergents aren't able to get the unseen stains out. I for one use the brand Era. It seems to clean well and makes my laundry smell just fine, so a company would really have to sell me on their new "better" product in order for me to switch detergents. I feel that laundry detergent is one of those products that consumers buy the brand they like that works for them and stay with that brand.
Do you feel that a laundry detergent that gets out unseen perspiration from clothing is necessary? Do you think consumers will switch over to Wisk?
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