Do you think gender specific marketing is sexist?
I think that maybe in ways it can be sexist, but in my opinion it is a great marketing technique. It grabs more viewers/consumers attention than other ads. Sex sells. There aren't many men I know that wouldn't watch a Victoria's Secret ad and think it was dumb. They would say it was a great ad and watch the whole thing, however they probably wouldn't know what the commercial was selling. The women watching this same ad are just going to compare themselves to these women, think they need to look just like them in order to feel pretty around their men, and then buy the products thinking it makes them more appealing to men. This is brilliant advertising, because so many people actually get suckered into it.
Do you think this kind of advertising and marketing of a product is bad for your brand?
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