In response to Tammy

Will you always remember that Dunkin Donuts sells doughnuts if they do not advertise it anymore? Do you think this would effect Dunkin Donuts in a huge way? What would be some of their benefits? 

I personally will always remember that Dunkin Donuts sells doughnuts even if they were to not advertise it anymore.  I would think that they only way they might be affected by not advertising would be for when they advertise the seasonal, holiday, or specialty doughnuts.   Some benefits by not advertising would be the amount of money they would save.  They would also not seem like such an unhealthy breakfast choice.  However, some consumers may become confused and not like the unfamiliarity.

How do you think consumers will react?