http://www.nytimes.com/2013/02/15/business/media/wisk-campaign-takes-on-invisible-laundry-stains.html?ref=advertisingandmarketing&_r=0
This article talks about how the laundry detergent Wisk will remove unseen perspiration from clothing. The company is trying to boost sales beyond their top competitor (Tide). Tide has the pods that are becoming highly popular which is giving them an advantage over Wisk. Wisk has decided to promote the idea that their detergent will take out even the unseen stains. (Making it better and a need for consumers) They are giving out more than 720,000 samples in about 700 gyms.
This idea may or may not boost their sales. It depends on how much they will sell this detergent for and how much people will believe that other detergents aren't able to get the unseen stains out. I for one use the brand Era. It seems to clean well and makes my laundry smell just fine, so a company would really have to sell me on their new "better" product in order for me to switch detergents. I feel that laundry detergent is one of those products that consumers buy the brand they like that works for them and stay with that brand.
Do you feel that a laundry detergent that gets out unseen perspiration from clothing is necessary? Do you think consumers will switch over to Wisk?
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