Are customer satisfaction and customer value interdependent or mutually
exclusive? Can satisfaction occur simultaneously with low customer
value?
I would have to say that customer satisfaction and customer value are dependent on one another because in order for a customer to be satisfied with something they must value it as well. I don't think that satisfaction can occur simultaneously with low customer value because if there is a product of higher quality, people would still be willing to pay a higher price, as long as the product or service benefits them and is worth the money. Therefore if the good or service meets their needs or expectations, the customer will be satisfied.
Would you agree to pay more for a good or service that meets your needs or expectations and would overall be worth the money?
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