Wednesday, April 10, 2013

Riding the Momentum Created by a Cheeky Video

http://www.nytimes.com/2013/04/11/business/smallbusiness/dollar-shave-club-from-viral-video-to-real-business.html?ref=advertisingandmarketing

Shave the time Shave the money.

This article is about how a man named Michael Dubin started a business called dollar shave club.  He wanted to meet the needs of men in a convenient sort of way.  He knew they hated having to go shopping for new razor blades and therefore would wait until they were far past usage.  That's how the Dollar Shave Club began.  Michael started out by himself and invested his life savings ($35,000) in this idea.  The website took off and he ended up having to hire more people and really get the company organized.  He knew his strengths and weaknesses and corrected and worked on them.  Now he has a very successful business and may be competing against Gillette.  It's crazy how such a simple concept and idea can go so far.

Would you invest your life savings in an idea you were fairly confident in?  Or would you have to be completely confident?

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