What type of media do you think is the most beneficial and effective? Do
you think that one has a stronger strength than the other?
I would have to agree with Tammy on the thought that Social Media is the most beneficial and effective form. There are so many consumers who use these on a daily basis. Now younger and younger generations are relying on social media as well. They have facebook, twitter, instagram, and many more forms of social media that helps get products, ideas, and news to everyone. Now a days all you have to do is go on facebook or twitter to figure out what the weather might feel or look like today. It is astonishing how social media has taken over society. This is very good for marketing because it is a great way to get products and ideas out to the public to many different age groups.
Do you think social media is a great benefit for marketing?
Tuesday, April 30, 2013
Trying to Burnish Its Image, J.&J. Turns to Emotions
http://www.nytimes.com/2013/04/25/business/media/trying-to-burnish-its-image-johnson-johnson-turns-to-emotions.html?ref=advertisingandmarketing&_r=0
Johnson and Johnson have been having a tough time the past couples years by having many recalls on over the counter medications. There have been about 10,000 lawsuits filed involving artificial hip devices. By trying to turn things around the company is launching their first new campaign in over 10 years "For All You Love". Commercials and digital ads will start playing around May 6th during breaks in the shows, "Modern Family", "The Voice", and "American Idol". The new campaign is trying to use consumer's emotions to help buy their brand.
“They are trying to humanize the corporate entity,” Mr. Bawa said. “That’s why emotion is so important.”
Do you think that consumers will change their mind and trust after all of the recalls and lawsuits Johnson and Johnson has faced?
Johnson and Johnson have been having a tough time the past couples years by having many recalls on over the counter medications. There have been about 10,000 lawsuits filed involving artificial hip devices. By trying to turn things around the company is launching their first new campaign in over 10 years "For All You Love". Commercials and digital ads will start playing around May 6th during breaks in the shows, "Modern Family", "The Voice", and "American Idol". The new campaign is trying to use consumer's emotions to help buy their brand.
“They are trying to humanize the corporate entity,” Mr. Bawa said. “That’s why emotion is so important.”
Do you think that consumers will change their mind and trust after all of the recalls and lawsuits Johnson and Johnson has faced?
Sunday, April 28, 2013
In response to Kaley
Do you think
the cleverness of this commercial is a beneficial way for a company to
advertise, or do you think the commercial puts too much emphasize on the
other product over the one it is actually trying to promote?
After watching the commercial I would have to say that there is too much emphasis on the Pillsbury Dough boy. It is a commercial for Geico and you don't realize that until the end of the commercial. Meanwhile you start thinking about the pastries and wanting food. So I would have to say that this is a helpful ad for Pillsbury but not for Geico, because viewers are only going to focus on the Dough boy.
http://www.youtube.com/watch?feature=player_embedded&v=EvFul32xKCs
Do you think viewers remember the ad for the Pillsbury Dough Boy or for Geico?
After watching the commercial I would have to say that there is too much emphasis on the Pillsbury Dough boy. It is a commercial for Geico and you don't realize that until the end of the commercial. Meanwhile you start thinking about the pastries and wanting food. So I would have to say that this is a helpful ad for Pillsbury but not for Geico, because viewers are only going to focus on the Dough boy.
http://www.youtube.com/watch?feature=player_embedded&v=EvFul32xKCs
Do you think viewers remember the ad for the Pillsbury Dough Boy or for Geico?
Best Actor in a Spritzing Role
http://www.nytimes.com/2013/04/25/fashion/best-actor-in-a-spritzing-role.html?ref=advertisingandmarketing
This article is about how male actors are actually better for an ad and brand than any models because they are easy to relate to and already can work with a director easily. Customers can also relate to the ads easier because they have already seen the actors before. "The Australian actor Eric Bana is known for rugged, physically impressive characters with a sensitive side". Eric is now the spokesman the new fragrance Bulgari Man Extreme. By using good looking male actors in the ads woman are buying their products because they want their husband or boyfriend to have that smell. Since Eric is considered more rugged the wives also figure that the fragrance is more manly and their husbands will like that.
"But with the rise of the metrosexual and increasingly sophisticated grooming products for the furrier sex, the stigma has lessened. “There’s no barrier anymore,” said Ms. Manini. For today’s multimedia campaigns, she said, actors are easier to relate to and better trained than models."
Do you think that males are more likely to buy a cologne that a male actor is the brand for or a male model? Why?
This article is about how male actors are actually better for an ad and brand than any models because they are easy to relate to and already can work with a director easily. Customers can also relate to the ads easier because they have already seen the actors before. "The Australian actor Eric Bana is known for rugged, physically impressive characters with a sensitive side". Eric is now the spokesman the new fragrance Bulgari Man Extreme. By using good looking male actors in the ads woman are buying their products because they want their husband or boyfriend to have that smell. Since Eric is considered more rugged the wives also figure that the fragrance is more manly and their husbands will like that.
"But with the rise of the metrosexual and increasingly sophisticated grooming products for the furrier sex, the stigma has lessened. “There’s no barrier anymore,” said Ms. Manini. For today’s multimedia campaigns, she said, actors are easier to relate to and better trained than models."
Do you think that males are more likely to buy a cologne that a male actor is the brand for or a male model? Why?
Sunday, April 21, 2013
In response to Tammy
Will you always remember that Dunkin Donuts sells doughnuts if they do
not advertise it anymore? Do you think this would effect Dunkin Donuts
in a huge way? What would be some of their benefits?
I personally will always remember that Dunkin Donuts sells doughnuts even if they were to not advertise it anymore. I would think that they only way they might be affected by not advertising would be for when they advertise the seasonal, holiday, or specialty doughnuts. Some benefits by not advertising would be the amount of money they would save. They would also not seem like such an unhealthy breakfast choice. However, some consumers may become confused and not like the unfamiliarity.
How do you think consumers will react?
I personally will always remember that Dunkin Donuts sells doughnuts even if they were to not advertise it anymore. I would think that they only way they might be affected by not advertising would be for when they advertise the seasonal, holiday, or specialty doughnuts. Some benefits by not advertising would be the amount of money they would save. They would also not seem like such an unhealthy breakfast choice. However, some consumers may become confused and not like the unfamiliarity.
How do you think consumers will react?
Ad About Women’s Self-Image Creates a Sensation
http://www.nytimes.com/2013/04/19/business/media/dove-ad-on-womens-self-image-creates-an-online-sensation.html?ref=advertisingandmarketing&_r=0
Before I even read this article I knew exactly what it was about because a couple of my girl friends had shown me. It is a very inspirational ad by Dove about how women describe themselves compared to how other people describe them. It is so beyond true about how critical women are about themselves.
http://www.buzzfeed.com/ellievhall/sketch-artist-experiment-proves-women-are-more-beautiful-tha
There is a forensic artist in the commercial who draws them never looking at them, just based on how they describe themselves. After a different person describes the same person and the sketches are put next to each other at the end showing the dramatic differences. This is Dove's way of showing "real beauty" and trust with the consumer.
“It’s emotion that drives brands you feel like you can trust and brands you want to bring close to you and your family”
Would you agree that this is a great way to market to women? Why or why not?
Before I even read this article I knew exactly what it was about because a couple of my girl friends had shown me. It is a very inspirational ad by Dove about how women describe themselves compared to how other people describe them. It is so beyond true about how critical women are about themselves.
http://www.buzzfeed.com/ellievhall/sketch-artist-experiment-proves-women-are-more-beautiful-tha
There is a forensic artist in the commercial who draws them never looking at them, just based on how they describe themselves. After a different person describes the same person and the sketches are put next to each other at the end showing the dramatic differences. This is Dove's way of showing "real beauty" and trust with the consumer.
“It’s emotion that drives brands you feel like you can trust and brands you want to bring close to you and your family”
Would you agree that this is a great way to market to women? Why or why not?
Wednesday, April 10, 2013
In response to Tammy
Have you ever encountered a problem where you bought a product that has
an inelastic demand? Did you buy it? What was your decision factor for
it?
I have encountered a problem where I had to purchase a product with an inelastic demand. A couple summers ago my allergies to pollen were very bad. I wear contacts and the pollen was really starting to affect my eyes. I would wake up in the morning and one eye would be completely blood shot. I finally went to my doctors to see if there was a product out there that could help with the allergies. My doctor told me there was an over the counter eye drop that might do the trick. I went to the grocery store expecting the item to be more pricey than typical eye drops, but they ended up being $13.99 for the smallest bottle of the drops. I ended up buying them in the end because I knew I needed them and at this point I would try anything that would work. They ended up not being a horrible decision and I still have them. They lasted me far longer than expected.
Have you ever bought a product that has an inelastic demand, but did not work or was not worth the price?
I have encountered a problem where I had to purchase a product with an inelastic demand. A couple summers ago my allergies to pollen were very bad. I wear contacts and the pollen was really starting to affect my eyes. I would wake up in the morning and one eye would be completely blood shot. I finally went to my doctors to see if there was a product out there that could help with the allergies. My doctor told me there was an over the counter eye drop that might do the trick. I went to the grocery store expecting the item to be more pricey than typical eye drops, but they ended up being $13.99 for the smallest bottle of the drops. I ended up buying them in the end because I knew I needed them and at this point I would try anything that would work. They ended up not being a horrible decision and I still have them. They lasted me far longer than expected.
Have you ever bought a product that has an inelastic demand, but did not work or was not worth the price?
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